Online shopping – a significant retail channel
Spinnaker is proud to announce Arch eStore, one of the latest additions to the growing suite of Arch products.
A new online era
An online shopping platform is all about offering customers convenience and enhancing the shopping experience. The retailer benefits strategically by retaining loyal customers and growing the business through an alternative channel.
eCommerce has broken barriers as a result of the global COVID-19 pandemic’s lockdown restrictions. It is estimated that the South African market will reach just over R62 billion in 2020 and show a compounded annual growth rate of 10% for the next four years.
The impact of the national lockdown restrictions on retail has been immense:
The future will belong to those retailers whose strategy is directed by customer centricity.
Customer-centric retailers learn from others’ mistakes, transform operational weaknesses into strategic strengths through innovation, and regard people as more important than products.
Customers are moving online, and retailers have the opportunity to invest in solutions which allow them to follow suit.
Arch eStore – an integrated online shopping platform
Integrating Arch eStore with in-store Arch Retail facilitates a seamless flow from the customer placing the order online to the store dispatching it.
A new online era
An online shopping platform is all about offering customers convenience and enhancing the shopping experience. The retailer benefits strategically by retaining loyal customers and growing the business through an alternative channel.
eCommerce has broken barriers as a result of the global COVID-19 pandemic’s lockdown restrictions. It is estimated that the South African market will reach just over R62 billion in 2020 and show a compounded annual growth rate of 10% for the next four years.
The impact of the national lockdown restrictions on retail has been immense:
- 22% of South Africans were using online shopping more frequently in late April 2020 than the month before (source: survey of a 1,000 adults by Ipsos)
- 65% of customers are shopping less at a supermarket at present (source: Nielson)
The future will belong to those retailers whose strategy is directed by customer centricity.
Customer-centric retailers learn from others’ mistakes, transform operational weaknesses into strategic strengths through innovation, and regard people as more important than products.
Customers are moving online, and retailers have the opportunity to invest in solutions which allow them to follow suit.
Arch eStore – an integrated online shopping platform
Integrating Arch eStore with in-store Arch Retail facilitates a seamless flow from the customer placing the order online to the store dispatching it.
Value of Arch eStore for the retailer
- Integration reduces the administrative burden since information flows seamlessly through the process.
- Efficiency in executing the order reduces operational cost and potentially increases profitability.
- Arch eStore enhances the customer experience due to smooth process flow and accurate two-way communication.
- Customers have the option to either collect their order at the store or have it delivered at home.
- Purchases done through Arch eStore earn customers rewards through Arch Loyalty.
- An online presence enhances visibility as well as company and store brand.
- Integration assists retailers to align with the modern trend of using devices such as mobile phones and hand-held computers to link to back-office systems.