Solutions > Arch Loyalty
Loyalty rewards to retain loyal customers
Acquiring and keeping customers is critical to building a profitable, thriving business. Repeat customers help to ensure continuous growth for your business and are, therefore, essential to your success. As a result, loyalty programs are fast gaining traction worldwide as a means to encourage and retain repeat customers. In addition, these programs provide valuable customer personal information and buying behaviour data, which can be used in marketing campaigns.
Arch Loyalty features and functionality
A rewards program is a competitive strategy, essentially a relationship between store and loyal customer, where both parties gain from it. Rewarding loyalty creates an emotional connection – purchase decision-making is 30% rational and 70% emotional. When a customer chooses to shop at your store repeatedly, the value they get from the relationship outrivals the potential benefit they would get from a competitor.
Arch Loyalty features and functionality
A rewards program is a competitive strategy, essentially a relationship between store and loyal customer, where both parties gain from it. Rewarding loyalty creates an emotional connection – purchase decision-making is 30% rational and 70% emotional. When a customer chooses to shop at your store repeatedly, the value they get from the relationship outrivals the potential benefit they would get from a competitor.
Arch Loyalty benefits
Customers:
- Transparent and Easy to Understand: Earn cashback rewards that can be redeemed at point-of-sale
- Automated Competition Entries: Effortlessly participate in exclusive contests
- Exclusive Discounts: Enjoy special discounts that are only available to cardholders
- No Joining Fee: No card or membership joining fee, with a Cardholder App that serves as a substitute
for a physical card - Bank-Your-Change Benefit: Save your change onto the loyalty card for future use
- Balance Access: Till slips display Rands awarded, and the balance is available on the App
- Gift Card Integration: Load gift cards onto your loyalty card for added convenience
Retailers:
- Cost-Effective Customer Retention: Less expensive overall than acquiring new customers, allowing for
growth in turnover without sacrificing profitability - Revenue Increase: Loyal customers trust your brand – statistically, customers with a loyalty card spend
more than non-loyalty customers - Targeted Marketing Campaigns: Develop campaigns with measurable returns using product preference
and buyer behaviour data - Direct Mobile Marketing Channel: Utilize SMS marketing, with 90% of SMSs read within 3 minutes
- Supplier Campaign Involvement: Share part of the cost and offer product-level rewards through
supplier collaboration - Integrated Competition Platform: Present an internal or supplier-backed competition platform
- Customizable Rewards: Allocate different reward percentages to different customer tiers and products
- Performance Measurement: Access management report options to measure the solution's performance